In the midst of what is being considered a rather tame evening of advertising, one 2014 Super Bowl ad is receiving a great deal of attention.
Coca-Cola’s “It’s Beautiful” ad shows diverse scenes of American life with the song “America the Beautiful” playing in the background. In the aftermath of its airing, viewers took to social media to both praise and object to the ad.
Why the controversy?
First, the song is sung in various languages, including Spanish, French, Arabic, Mandarin, and Hebrew. In addition, the ad features a gay family, which according to GLAAD is a first in Super Bowl advertising.
Some say the ad celebrates the diversity of our country and truly reflects what makes America beautiful. Others are calling the ad unpatriotic and are criticizing a classic American song being sung in different languages.
Katie Bayne, president of Coca-Cola North America, said in a statement, “We hope the ad gets people talking and thinking about what it means to be proud to be American.”
An extended version of the ad is expected to air during the Opening Ceremony of the Winter Olympics on Friday.
What do you think of the Coca-Cola ad and the controversy surrounding it? Do you think it was the right choice to have “America the Beautiful” sung in different languages? What other Super Bowl ads caught your attention Sunday night because of their depiction of American life?